Tuesday, 20 December 2011

3. What have we learned from audience feedback ?

We shown our music production to various people round the college and we found that similar feed back was repetitively positive and most people saw the same things they liked and the same things they thought could be improved. Our group created a questionnaire to keep a specific answer range. We wanted to find out technical/narrative/performance opinions, The video was shown to non media candidates to see if our video had obvious good or bad points to it that they could spot. Generally the feed back was positive. The questionnaire was made of 6 questions to keep a minimal yet effective response.
The people who answered the question all commented on the lighting of our piece. One person said " The lighting helps create a dystopian effect". This is positive as we were trying to create an environment to look uncomfortable. Visibility is an effect we used to dim and lighten our piece in places e.g. the theatre was dimmed but the street scene was lighten brightly for high visibility.
We chose not to return to the video for change once we had produced a final production piece. We chose not to return as our video was clear to portray accurate representations to students who had no media based back ground information commented on the parts of our piece we tried to make subtle representations: Costume, Lighting and narrative. This was encouraging to us as a group as it contributed into the satisfaction we had after finishing our piece. The feedback helped us reflect on our piece for the positive and negative analysis.
The feedback was much appreciated and although we chose not to change our video based on audience feedback it was not ignored in any shape or form. We have all took on board what was said, if we were to ever create a future production the comments we received would definitely be applied.
Positively talked about features in our video was the Narrative, Angles and Performance. A student interviewed said "The variety of camera shots (meaning angles) was good and it worked well creating a diversion to just focusing on one feature like the people on camera". We did hold a variety of angles and shots so having feedback like this would definitely motivate us to use a range of angles in future pieces.
However we also had negatively points about aspects. We were repeatedly told we should have used "one more place to film" (meaning location) This was heavily disappointing as we filmed in a set number of locations as we wanted the piece to flow smoothly and not be so diverse it couldn't be easily understood. Another negative comment we received was about the "editing transitions being repeated". Our song was at 160 beats per minute. Our editing transition was matched to the songs bpm through various parts of the film a good example is walking through the theatre the shots switch between angles to match the under lying drum beat throughout the song.
In light of the audience feed back we reflected over our piece and contemplated whether the feed back was honest and accurate or just there as other things were awkward to comment upon. We realized that the feedback given was honest but out of our own opinion we decided our piece went well and probably couldn't of portrayed differently if was to work in sync with our narrative.
The feedback was helpful and although hearing the criticized comments we took them constructively and negotiated between us which were the most eye opening and which were irrelevant to our piece. We presented our video to 8 people and the general over view of it was positive.
This is the questionnaire we used:

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