It is clear to see that the CD front cover and magazine advert compliment each other, and follow the same design and basic genre. They both however do not completely relate to the video itself, which has a dark, mysterious feel to it. We decided to create the artwork in a lighter, less sinister way because we wanted it to appeal to a wide age range and not jus a specific group within society as well as promote our single. Dull advertisements are often overlooked; in terms or catching the readers’ eye it works better when the page visibly stands out.
It is clear that the Gwen Stafani Album advert is a lot more likely to catch a reader’s eye than the Ice Cube one. This may be determined by the genre of music behind the actual album. The benefited us as out song, End Credits - Chase and Status, doesn’t fall in to a specific music category as easy as other songs might. It has elements such as Drum & Bass, but mixes them with Indie and throughout more softer singing and guitar. This was an advantage when creating both our Magazine Album Advert and CD case, as we only really had to take into consideration the video itself, and not really the Song as it could go down so many different routes.
We decided to keep the Album Advert and CD cover simple and easily digestible, as we thought this would be the most effective way of being recognised and selling records in reality. We used the font Cooper Black for the writing on both our ancillary texts’, we hope that people would notice this and then begin to relate the font with our CD cover/Advert, which would, in turn, connect to our song. Some CD designs and Magazine Album Adverts we had previously seen inspired this. Both the Razorlight and Green Day Texts are simply yet highly effective. As a group we especially liked the Razorlight, as it is a simple picture of the band with only the name of the band printed above them. It really show how some less is more.
We decided to use Ethan as the ‘Face of out Song’, Despite Keir, Matt and Ethan playing relatively equal roles as characters within the video. This was final choice as we only wanted to use one person in our ancillary texts, and Ethan was the main performer in the video, which is often the role of the artists themselves. As our video has a religious, fictional and dystopian theme running through it, Ethan may be seen as a sort of guidance or angel type character with in the music video. This seems strange as he is predominantly involved in the Performance side in the video, however that was his only role. He is also in some of the narrative scenes and shots of the video.
Here Ethan can be seen still playing and singing the song on the stage, as Keir and Matt cross through the Abandoned Theatre. This was effective as it meant the Performance and Narrative sides of our music video were combined. Also it meant Ethan had an even more principle role within the video, which was another factor in to why he should represent our video on both the CD case and Album Magazine Advert.
Although the Music Video may not at first seem to entirely relate to the ancillary texts’, it does in a more complex way. Overall we were all happy with the outcome of both our CD case and Album Magazine Advert, as we believe if we were an actual marketing agency or the artist themselves, both ancillary text’s would help sell the product.
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