We began ideas for the magazine advert by thinking about what we wanted to promote our artist and song like. We also realized there are standard images and content to a poster that needed to be added to create authenticity such as the price, places selling or promoting the single and a quote as evidence of the singles success.
When we had decided that Ethan would be the cover as he represented the performance element in the music video, we decided the fomality (for example his dress code being smart) of the shot, the style of shot (a slightly raised medium ranged front on body shot) if he was going to be holding an item of any kind (we decided against this due to a lack of inspirational ideas) and the background, which we chose a wall shot as it coincides with the album cover.
We then used Adobe Photoshop to design the text aroudn the picture, we kept the theme of using the font Cooper Black from the album cover so that when people see either of the two items they can relate the font to the artist.
We then switched the poster to Microsoft Powerpoint as the system was a lot simpler to use when adding graphics to the picture, Ethan then used the shapes tool in Powerpoint to find a landscape scroll shape and changed its transparancy layering it on the bottom half of the picture as a base for the selected stores. Then using logos from ASDA, Amazon.com and HMV.co.uk we created a supporting shopping element of promotion to the single.
We've tried to make this poster look as simple but effective as possible, we believe that filling it with a load unecessary information will only hinder the poster and take away the raw detail behind it, this in which relates to drum and bass and the beats they use, too many layers of tracking or too many different beats over each other and the pureness of the track is lost.
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