Album Advert Analysis

This is an advert for "The Vine’s" album titled "The Best of the Vine’s". The album features the artists name and the album title in the centre of the advert. This has been done to draw attention to the artists name. It is emphasised by the large bold font and the use of capital letters. This is typical of "The Vine's" merchandise. This is so that a continuous identity is given to the band, this means fans and audiences become a part of the brand identity and remain loyal. ‘The Vines’ are the number one selling point for the album as consumers recognise them as the main reason to buy the album, and are attracted to buy the album by them rather than the name of the album. This is especially the case for this particular album as it is a compilation of The Vine’s greatest hints. This means that fans will most probably already have heard, or own the songs which are on this CD, and so are buying it because it is ‘The Vines’ merchandise, rather than because it is new material or an album they are attracted to by its title.
The graphics and colour scheme that are used are simple, and reflect the band name rather than the intention of the album. This again has been done because "The Vines" are the most important thing about this album as the songs have already been heard by a large fan base. The designers of the advert know this, and so have aimed to attract audiences through the representation of the band itself as a brand rather than the album as a whole. However, the green used for the drawings is incredibly bold, giving the band an identity that stands out against the plain white background, and so it does reflect the music of the "The Vines" to be bold and stand out.
The practical information is separated from the vine graphics and is typed in a font that is distorted, making it look as if it has been scratched or worn away. This has been done to give "The Vines" an identity of a certain edgy-ness. It is also interesting to notice that the audience are made aware that there is an exclusive bonus track available on this CD. This is important as it pleases fans to know they are getting something exclusive for their money which aims to increase band loyalty. It also means that fans will be more inclined to buy the album as they won’t just be buying songs they have heard before, but be buying something completely new and unheard as well. Also, letting audiences know the song can be downloaded is important, as it means even if they buy this particular album because of the exclusive song available, it means they may be inclined to download it as a single song. This means that audiences are still being given new material to listen to, increasing fan base loyalty, and the band still have the opportunity to make money through download sales.