P-money – Ho riddim

LIGHTING.

The lighting behind this video is dimly light and in black and white. The music genre is an underground genre called grime, which has a dark vibe to it. The lighting works well as the music genre its self is quite dark.

EDITING.

The cut rate is to the beat of the track and fades consistently through the song. This is typical of underground genres e.g. grime as the videos due to little income funds videos to this genre need to impress an audience.

Although a simple effect having the camera angle changing to the beat takes an impressive level of editing skills and compliments the editor. The editing used in this particular video is simple but effective and focuses on the little adjustments to make the big differences. A big minor detail which is used through out is the start vehicle.

CAMERA.

The angles are mainly mid to long shit and focuses highly on the lead vocalist (P-Money). The camera uses him as a star vehicle to familiarize the audience with him. The focus on P-money using lip sync promotes his importance in the video this shows he is strong character to the genre he is promoting.

NARRITIVE.

There is no narrative to the music video. This affects the video very little. As the focus of this genre is focused on not needing help, being an independent genre.

THE GENRE.

The genre is called grime and in link with our main song end credits grime was the originating origin of plan B who P-money has been heavily influenced by. Drum ‘n’ Bass is the genre of our main track. Grime is where most Drum ‘n’ bass rappers originated.

http://www.youtube.com/watch?v=EYBn7canZWg